Vita Coco is stacked with potassium and is as natural as natural gets (some say it’s like putting a straw in a coconut). Vita Coco is about hydration. And hydration is important no matter what you do. It’s OK if you’re not a marathon runner, a football player or a Tour de France winner. Life is hectic enough, and you should be hydrated while you live it. Go ahead, get hydrated and remember that life is a sport.